A white Design Public Group logo centered on an image of a nice gray chair.

Client: HNI Corp & Design Public Group

Brand Development, Marketing Strategy, and Process Design

HNI Corporation, a $2.1B global manufacturing company and one of the largest office furnishing providers in the world, acquired a new brand within its eCommerce vertical, Design Public Group (DPG), an online B2B platform for the interior design and office contractor industry.

18 Coffees developed DPG's first-ever brand marketing activation strategy, and delivered strategic blueprints to the brand’s new marketing team to ensure long-term success well beyond the project engagement.

Our work included: Brand Development, Digital Marketing Strategy, Email Marketing Strategy, Audience Profiles, Customer Acquisition Journeys, Social Media Strategy, Process Design

A GIF shows five images of furniture and Design Public Group logos.

“Everything we asked 18 Coffees to deliver was sent with creativity and passion. I was really impressed with the level of senior talent working on our account throughout the engagement. It truly showed in the work quality and strategic thinking that went into the project.”

— Stephanie Polinski, Digital Marketing Director at HNI Corporation

Our work